Japanese Alcoholic Strawberry Milkshake

When I arrived at my homestay family’s house on Friday, my ‘Papa’ said to me, “You’d like to drink, right?” Well, I’m not one to turn down kindness, so he promptly bought me a load of stuff. I tried to say no but darn it, he’s persistent πŸ™‚

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Because they live in the countryside, their supermarkets and such tend to be much bigger than in Tokyo since land is less expensive. I was surprised to see a bunch of drinks I’d never heard of before.

You can usually buy individual cans for around 100 yen each. I saw this really interesting-looking strawberry milk… with alcohol in it. It’s called いけご&γƒŸγƒ«γ‚―γƒγ‚€ or “Ichigo & Milk Hai.”

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Since strawberry milkshakes strike me as something children would be more likely to drink, I thought this was fascinating. So what would it taste like? Well, I just tried it. I poured it into a glass to check out the consistency. It was actually thinner than a regular shake, but I was still hit with a powerful scent of… well, what you’d expect a strawberry milkshake to smell like.

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It actually tastes exactly like a milkshake! You can hardly tell there’s alcohol in it at all. At 3%, it was never going to taste strong. You could easily give this to someone who is unaware it’s alcoholic and for them to not notice.

Papa said that it’s sort of an “initiation” drink for those who’ve turned 20 (the legal drinking age in Japan) because it’s nomiyasui or goes down easily. Other 3% alcohol beverages like this include the Horoyoi range and things like mango or orange ‘hai’s.

Anyway, that’s the Ichigo & Milk Hai for you! Think you’ll give it a try?